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The marketing of light cigarettes exploited the public's misconception that lower nicotine and tar levels meant reduced health risks

Gan Quan, director of Tobacco Control at the International Union Against Tuberculosis and Lung Disease and a partner in tobacco industry watchdog STOP (Stopping Tobacco Organizations and Products), said in a statement, The problem is that the tobacco industry continues to undermine such measures all over the world and to market their products aggressively. Quan added, The data is clear: tobacco use falls when governments implement policies that are proven to encourage quitting and deter youth from starting to use tobacco. Image Credits: WHO, WHO global report on trends in the prevalence of tobacco use, MomentiMedia/Flickr

Healthcare costs exceed tax revenues from tobacco companies

Keep your individual goals in mind and celebrate the wins along the way as you leave tobacco behind for good.